J.K. Rowling is selling a Harry Potter prequel for charity. She wrote it on a piece of cardboard. While that’s not quite a Picasso level of art-fame (routinely paying for dinner by scribbling on the napkin so that the waiter could have his own real Picaso) it’s the same phenomenon. The value of the object isn’t the quality of the object, but the fame of the maker.
What is it? It is about purchasing popularity by proxy? Owning a piece of the winner such that you yourself in some respect become a winner too? Since when does art have winners and sports have artists? Who collects stuff simply because the stuff is worth having and not as some social-networking mind-game?
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